"Edgy, driven, creative, trendsetter, and go-getter, are all at core of who JOYSTYLE is.”
The name JOYSTYLE was conceived from combining the meaning of her original name "Laetitia" defined as JOY in latin, with her passion for fashion and style! JOYSTYLE's attention to details and interests in fashion, music, and art, have all drawn her into photography. She combines it all to create exclusive photoshoots that are an experience for the artist she is working with.
With each photoshoot, JOYSTYLE captures a story that reveals one’s true self, with hopes of promoting their art and inspiring others.
She moved to Los Angeles from Paris, France, five years ago, but considers herself a citizen of the world. Every country is so fascinating to her that she could live in a different one every year.Her inspiration blossomed through a combination of traveling to twenty countries and living in three.
Her family and friends remain her biggest motivation and inspiration.One of her favorite quote is a French proverb that her mom taught her "Tout vient a point a qui sait attendre," which means "all things come to those who wait”. JOYSTYLE is heavily influenced by entrepreneurship, photography, and music and she looks up to Kenneth Cappello, The Cam Kirk, Cole Younger, Drake, Kanye West, Curren$y, Lil Uzi Vert, TDE, Bob Marley and Wisin y Yandel. She is also inspired by other personalities such as Kim K, Antoni Gaudi, The Dalai Lama, Karl Lagerfeld, Yves Saint Laurent, Kris Van Assche, Taz Arnold and Gary Vaynerchuk.